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Term: Digital Marketing

16 Apr 2015

DEFINITION of ‘Digital Marketing’
Digital marketing is a subcategory of marketing which uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via SMS, SNS, SEO, electronic or interactive billboards and other on-line ads (e.g. banner ads. Digital marketing targets a specific segment of the customer base and is interactive.

Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Internet (a.k.a. on-line) marketing differs from digital marketing. Internet marketing is advertising that is solely on the internet whereas digital marketing can take place over the telephone, on a subway platform or in a video game.

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