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The Neuroscience of Picking a Presidential Candidate

3 Feb 2020

Sue Halpern writes about SPARK Neuro, a company that uses brain waves and other physiological signals to delve into the subliminal mind, and how neuromarketing is used to determine voters’ responses to political candidates.


Read the full article here.
This content was originally published by the new yorker business. Original publishers retain all rights. It appears here for a limited time before automated archiving. By the new yorker business

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