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This content was originally published by Strategy & Business. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Strategy & Business
In his new book, The Passion Economy, journalist Adam Davidson uncovers stories of small businesses that thrive in niches. Whether in the case of an Amish toolmaker or an accountant, marrying passions to the opportunities inherent in the global economy can allow minnows to thrive in this era of great sharks.