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So much for altruism: Startups that are good for the world get less crowdfunding

27 Feb 2020

Looking to fund your brilliant idea? Downplay how wonderful it is for the environment or social good.

Looking to crowdfund your brilliant idea? Downplay how wonderful it is for the environment or social good. This is the finding of a recent study of 8,631 Kickstarter projects, published in the Journal of Business Ethics. Despite the general assumption “that on digital platforms, citizens are inclined to provide more support to projects with a social benefit,” the authors found that Kickstarter projects that strongly emphasized their good-for-the-worldness frequently did not get funded.


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