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The internet decimated creative industries. It’s coming for architecture, too

27 Feb 2020

So suggests Sweeten Founder Jean Brownhill, who thinks architects can save their industry by building their own platforms.

Jean Brownhill is an architect and the founder and CEO of Sweeten, a service that matches people with major renovation projects to general contractors. She developed Sweeten while attending Harvard University’s Graduate School of Design as a Loeb Fellow in 2011 and is one of just 11 African-American female entrepreneurs in the United States to raise more than $1 million in venture capital. Here, she shares what she learned working as an architect at Coach, why architects should build digital platforms, and why creatives should “optimize for their obituary.”

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