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This company uses AI to formulate your perfect skin serum—and it works

28 Feb 2020

Atolla’s custom serums (and the at-home tests that help formulate them) were devised by two MIT grads and a dermatologist.

When I first opened the at-home skincare test kit, I felt like some sort of scientist in a laboratory. I was placing testing strips on my cheeks and forehead, dipping them into mystery-science solutions to determine my pH balance, and—most importantly—actually learning about my skin. Up until this point, I’d focused a year of concerted effort to treat my skin right by bathing it in 30 Days Miracle Toner, swabbing on Drunk Elephant’s Shaba Complex Firming Eye Serum day and night, and topping it all off with not only one—but two—moisturizers: Too Cool For School’s Egg Mellow Cream and the Rules of Mastic Recovery Balm (I live in a dry climate, okay?). And even though I’d seen an improvement to my skin after actually focusing on a routine with high-quality products, I couldn’t actually tell you for certain if my skin had a healthy pH balance, was adequately moisturized, or producing an ideal amount of natural oils.

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