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Can Influencers Rule Online Marketing In The Post-Cookie World?

4 Mar 2020

Online influencers, with access to first-party data about their devoted audiences, are becoming increasingly important to brand campaigns because of new data-privacy laws and Google's decision to stop using cookies, marketers and agency executives say. It's a big shift.

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This content was originally published by Forbes Magazine. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Forbes Magazine

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