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Exclusive: Chicago’s new brand identity could save the city $10 million a year

4 Mar 2020

Chicago wants you to make its brand your own.

The four-starred Chicago flag flies with pride on bricked bungalows and tattooed biceps around the city. The first star represents Fort Dearborn, the military outpost that became the city. The second marks the Great Chicago Fire of 1871, which burned most of the city down. The third stands for the World’s Columbian Exposition of 1893, which brought us the Ferris wheel as an enduring architecture masterpiece. And the fourth was for the Century of Progress Exposition in 1933, marking the end of the Great Depression and the rise of the Atomic Age.

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Covid-19 – Johns Hopkins University

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