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H&M joins the ‘open innovation’ craze with a plan to share its production chain with rivals

4 Mar 2020

H&M, a company criticized for fast fashion, wants to bring sustainable supply chains to competitors.

This season, while H&M is hawking the ubiquitous dress-and-sneakers look (why?), it is also debuting Treadler, a new supply-chain sharing service that will allow smaller brands to utilize its infrastructure from development to delivery, reports the Financial Times.


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