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How experiential venues, built on sensory marketing, are handling the coronavirus

6 Mar 2020

The coronavirus is dealing a blow to experiential events, which are built on sensory marketing and now must scramble to sanitize and reassure customers.

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This content was originally published by Advertising Age. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Advertising Age

Covid-19 – Johns Hopkins University

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