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Dyson’s latest invention? A $500 flat iron that won’t fry your hair

10 Mar 2020

The Corrale is Dyson’s latest foray into haircare, and at $500, nobody said that beauty comes cheap.

Dyson made a name for itself in reimagining the humble vacuum cleaner, but the company has since broken into air purifiers and, more recently, haircare. In 2016, Dyson launched its first beauty product, the $400 Supersonic hair dryer, and it now employs hundreds of people in its Hair Laboratories, which has accounted for $174 million in R&D investment to date.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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