The Corrale is Dyson’s latest foray into haircare, and at $500, nobody said that beauty comes cheap.
Dyson made a name for itself in reimagining the humble vacuum cleaner, but the company has since broken into air purifiers and, more recently, haircare. In 2016, Dyson launched its first beauty product, the $400 Supersonic hair dryer, and it now employs hundreds of people in its Hair Laboratories, which has accounted for $174 million in R&D investment to date.
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