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Millions of BTS fans use these 2 apps to connect and shop. No tech startups needed

10 Mar 2020

Big Hit Entertainment’s thoughtful new apps were designed to bring fans closer.

Seoul’s Olympic Stadium was packed during pop band BTS’s three sold-out shows last October, but some fans bypassed long merch lines by preordering items via the e-commerce app Weply, which offers exclusive band-related products. Others checked wait times for food kiosks and posted messages to BTS members through the social networking app Weverse. These services weren’t built by tech startups, but by a subsidiary of Big Hit Entertainment, the Seoul-based music management and production company that represents BTS and other artists. Launched last June, the apps are part of Big Hit’s plan to build a “one-stop service within the music industry,” says co-CEO Lenzo Yoon, akin to the transactional “super apps” popular in parts of Asia. Weply now boasts 1.8 million users from 200 countries; Weverse has 1.4 million daily users.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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