Researchers have found that consumers think eco-friendly products are less effective than their traditional, more polluting counterparts.
Scroll through Instagram, and you’ll notice many brands touting their eco-friendly credentials. There’s an image of Allbirds, which uses sustainable wool to make high-tops, and Adidas, which is using plastic pulled out of the ocean to make running shoes. Blueland sells refillable cleaning spray bottles and tablets of soap that you dissolve in water, to cut down on waste. Grove makes toilet paper out of sustainable bamboo.