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‘Is this all there is?’ A new social platform targets Gen-Xers seeking meaning

11 Mar 2020

Don’t call it a midlife crisis. The Swell, from cofounders Alisa Volkman and Pilar Guzmán, offers an alternative to AARP for the MTV generation.

Plenty of entrepreneurs start their businesses to solve a problem they’re facing in their own lives. For instance, just last week, TOMS founder Blake Mycoskie launched a wellness kit born out of his own struggles with burnout.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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