Dubsmash was a lip-syncing viral sensation, but was bleeding users. Now, its founders share how they turned the app into a place where users make and share millions of videos.
You may have heard of Dubsmash, thanks to our early viral success and millions of downloads—the kind of startup fairytale many app company founders such as ourselves dream of. But the real story of Dubsmash is a strange one. While the story has plenty of good moments, like appearing on magazine covers and breaking app store records, there was also a wicked and surprising twist: We had to do something most startups never dream of. In the middle of what looked like a moment of huge success, we realized we had to tear our company down. If we hadn’t, it wouldn’t have had a future at all.