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Digital platforms in chemicals: The game is on—will the winner take all?

17 Mar 2020

Direct commercial interfaces—or digital platforms—are increasingly preferred by B2B buyers. Chemical companies that hope to win in this space must move fast.

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This content was originally published by McKinsey Insights & Publications. Original publishers retain all rights. It appears here for a limited time before automated archiving. By McKinsey Insights & Publications

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