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Ford reads the culture right with new coronavirus response advertising

17 Mar 2020

The carmaker replaces its scheduled March Madness ads with two new spots about its car payment relief program.

Beyond the obvious health concerns that surround the current coronavirus outbreak, there are also significant economic consequences to the new realities of working from home, paid (or unpaid) sick leave, and social distancing. People aren’t buying as much stuff. People are getting laid off. Despite government reassurances, the anxiety of closed businesses and lost employment and wages weighs heavy on millions of people.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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