Breaking Business News | Breaking business news AM | Breaking Business News PM

How humanizing your company can save it in a PR crisis

17 Mar 2020

“Even when people and organizations do identical amounts of harm to the world, organizations are perceived as being more unethical than individuals.”

In April 2017, United Airlines employees dragged a passenger down the aisle of an overbooked flight. Cellphone videos of the disturbing incident went viral. Two days later, UA CEO Oscar Munoz promised to “do better” and issued a public apology. “The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments, and one above all: my deepest apologies for what happened.”


Read the full article here.
This content was originally published by Fin24 News. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fin24 News

Covid-19 – Johns Hopkins University

Download brochure

Introduction brochure

What we do, case studies and profiles of some of our amazing team.

Download