“Even when people and organizations do identical amounts of harm to the world, organizations are perceived as being more unethical than individuals.”
In April 2017, United Airlines employees dragged a passenger down the aisle of an overbooked flight. Cellphone videos of the disturbing incident went viral. Two days later, UA CEO Oscar Munoz promised to “do better” and issued a public apology. “The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments, and one above all: my deepest apologies for what happened.”
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