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How humanizing your company can save it in a PR crisis

17 Mar 2020

“Even when people and organizations do identical amounts of harm to the world, organizations are perceived as being more unethical than individuals.”

In April 2017, United Airlines employees dragged a passenger down the aisle of an overbooked flight. Cellphone videos of the disturbing incident went viral. Two days later, UA CEO Oscar Munoz promised to “do better” and issued a public apology. “The truly horrific event that occurred on this flight has elicited many responses from all of us: outrage, anger, disappointment. I share all of those sentiments, and one above all: my deepest apologies for what happened.”

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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