19 Mar 2020

It's widely believed that cause-related marketing improves consumers' attitudes regarding a firm and increases their likelihood of buying its products or services. But according to a new study, when it comes to evaluating these types of campaigns, investors and other stakeholders are surprisingly discerning.


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This content was originally published by Strategy & Business. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Strategy & Business

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