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Nike is harnessing its brand power for a coronavirus PSA. More brands should follow

23 Mar 2020

Star athletes from LeBron James and Cristiano Ronaldo to Carli Lloyd and Michael Jordan all spread the message by posting Nike’s new ad to Instagram.

Few brands have as much reach, influence, and cultural cachet as Nike.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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