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New York’s largest health network launches new ad amid coronavirus crisis. What’s the thinking?

24 Mar 2020

In what may seem like a weird time to advertise, Northwell Health’s new spot, voiced by actor Ray Romano, touts information over fear.

In Friday’s Wall Street Journal, Long Island Jewish Medical Center doctor Mangala Narasimhan described the challenge being faced by New York healthcare workers as the city and state became the epicenter of the coronavirus epidemic in the United States. “We’re getting pounded,” said Narasimhan. “I’ve been in ICU care for 15 years, and this is the worst I have ever seen things.”

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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