A health and economic crisis, with stay-at-home orders and vulnerable frontline workers, and this is the brand’s response?
Amid the coronavirus crisis, smart brands and companies have read the proverbial room and largely adjusted their public advertising and communications to reflect this new reality. The reality of thousands dying globally, and the race to stem the spread in the U.S. through social distancing and other efforts. Nike and Coke made ads encouraging people to stay inside. Ford’s new ads aimed to give customers some financial reassurance on their car payments. Meanwhile, companies such as Hanes, Ford, GM, and AB InBev (along with many smaller distilleries) are contributing by making protective masks, ventilators, and hand sanitizer.