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Viking Cruises founder Torstein Hagen: How tailoring experiences for Chinese tourists drives growth

24 Mar 2020

Torstein Hagen’s belief that Chinese and American cruisegoers fundamentally desire the same things—the comforts and language of home—has led to exponential growth in Chinese passenger numbers on Viking’s European river cruises.

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This content was originally published by McKinsey Insights & Publications. Original publishers retain all rights. It appears here for a limited time before automated archiving. By McKinsey Insights & Publications

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