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COVID-19 is unlike anything we’ve experienced. But the way leaders need to communicate in crisis is very familiar

8 Apr 2020

Corporate communications executive Darren Brandt says bosses can’t lose if they are candid and compassionate.

As New York braces for a peak in coronavirus cases in the coming days, it feels premature, and perhaps a bit insensitive, to compare this crisis to 9/11, Hurricane Katrina, or the Great Recession. Yet these events—and the current pandemic—all underscore the importance of strong communications skills. Whether you’re the CEO of a global corporation or a newly minted VP leading a small team, the way you talk to your people in fraught times matters. Here are a few important lessons I’ve gleaned from having consulted and observed great communicators (and a few duds) through two decades of crises.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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