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Five Critical Elements Of A Compelling And Enduring Brand Vision

9 Apr 2020

A brand-business vision defines the common direction for all actions on behalf of the enterprise. Without a defined direction, a brand can lose its way. As a powerful vision guides the business through good times and bad times. A powerful vision frames the present and creates the future.


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This content was originally published by Forbes Magazine. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Forbes Magazine

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