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YouTube takes criticism after shaking up Measurement Program

20 Apr 2020

Google-owned YouTube shook up its measurement program on Monday, adding a slew of new companies to its roster of approved vendors while also excluding one longtime partner after it refused to sign a contract that would limit what it can and cannot report to its clients.

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This content was originally published by Advertising Age. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Advertising Age

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