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Rapidly forecasting demand and adapting commercial plans in a pandemic

21 Apr 2020

US consumer goods companies must adapt to new consumer behaviors in response to COVID-19. A six-part plan can protect organizations and prepare them to emerge stronger post crisis.


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This content was originally published by McKinsey Insights & Publications. Original publishers retain all rights. It appears here for a limited time before automated archiving. By McKinsey Insights & Publications

Covid-19 – Johns Hopkins University

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