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How music label 88rising brought Asian rap culture to the United States

1 May 2020

The Asian-focused music label behind Rich Brian, Joji, and the Higher Brothers is building a bridge between East and West, one hip-hop artist at a time.

Dressed in a black Deus Ex Machina baseball cap, half-zip Nike jacket, and Balenciaga slides (with socks), Sean Miyashiro was hunkered down on an early February afternoon in the common room of his apartment building on New York’s Upper East Side. The 38-year-old cofounder and CEO of the Asian-focused record label and media company 88rising has an actual office in the label’s Chelsea neighborhood headquarters. But he was using this room as a makeshift control center while he and his team met to hash out plans ahead of the annual Coachella music festival, which was scheduled to take place in mid-April. Also, the space made a sleek backdrop for the cameraman who was recording their discussions.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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