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How leaders can shepherd their people and brands though the COVID-19 crisis

2 May 2020

The writer talks to Tom Herbst, former CMO of the North Face, to examine seven leadership lessons that are emerging due to the coronavirus crisis.

A few weeks ago, Tom Herbst, former CMO of the North Face, extended an open invitation on LinkedIn to brainstorm with other leaders on how to navigate the COVID-19 impact on business and brands. He’s been recognized in the industry as one of the most influential CMO’s because he builds cultural currency. Before Herbst left the North Face, he helped launch two bold campaigns focused on inclusion and diversity.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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