The writer talks to Tom Herbst, former CMO of the North Face, to examine seven leadership lessons that are emerging due to the coronavirus crisis.
A few weeks ago, Tom Herbst, former CMO of the North Face, extended an open invitation on LinkedIn to brainstorm with other leaders on how to navigate the COVID-19 impact on business and brands. He’s been recognized in the industry as one of the most influential CMO’s because he builds cultural currency. Before Herbst left the North Face, he helped launch two bold campaigns focused on inclusion and diversity.
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