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Counterfeiting is a billion-dollar problem. COVID-19 has made it far worse

4 May 2020

Opportunistic counterfeiters are taking advantage of the crisis to sell fake or nonexistent masks and other goods—along with fake cures for the coronavirus.

Since the coronavirus crisis intensified, shoppers have had little choice but to turn to e-commerce, even for basic essentials. In a recent study conducted by Red Points, the online brand-protection company that I lead, we found 60.4% of consumers said they have increased online shopping versus shopping in-store, and 60% of Americans are purchasing more household cleaning products online.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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