Welcome to Day 3 of our special-edition Ad Age TV Pivot newsletter.
A message from Ad Age Senior Editor Jeanine Poggi: During our special two-day TV Pivot event on Tuesday and Wednesday, Ad Age brought together sales leaders from media conglomerates, along with major marketers and media buyers, to discuss how they’re navigating a world without live sports, the amount of business they expect to strike during the upfront ad haggle and what forms of innovation they hope will emerge during the crisis.
Now let’s look at the takeaways, outlooks and key messages from this week’s event in our executive summary below, courtesy of Ad Age’s Ethan Jakob Craft. (And if you weren’t able to tune in at all, take an even closer look at what you missed on Day 1 and Day 2.)
Read the full article here.
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