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Opinion: Consumer relationships hold the keys to a cookieless future

19 May 2020

Advertisers seek strong consumer signals, and logged-in users offer the most-accurate data with which to inform targeting and attribution.

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This content was originally published by Dr. Bill Simmons. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Dr. Bill Simmons

Covid-19 – Johns Hopkins University

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