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Bad news, Hollywood: 90% of survey respondents want COVID-19 vaccine before going back to movies

20 May 2020

A survey found that an overwhelming majority of people said a coronavirus vaccine was the key factor in deciding when they’d return to the cineplex.

A recent study conducted by events analytics firm Performance Research—in partnership with Full Circle Research Co. and published by Variety—could mean bad news for Hollywood. Seventy percent of respondents said they prefer to watch new movies from home—a continuation of a worrisome trend for the film industry. Thirteen percent of those respondents said they would watch from a local cinema, and the last 17% were unsure.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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