A survey found that an overwhelming majority of people said a coronavirus vaccine was the key factor in deciding when they’d return to the cineplex.
A recent study conducted by events analytics firm Performance Research—in partnership with Full Circle Research Co. and published by Variety—could mean bad news for Hollywood. Seventy percent of respondents said they prefer to watch new movies from home—a continuation of a worrisome trend for the film industry. Thirteen percent of those respondents said they would watch from a local cinema, and the last 17% were unsure.
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