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This is how advertisers and publishers survive the pandemic—together

28 May 2020

Marketers don’t need to shy away from news sites covering the biggest story of our time, an ad verification CEO says. They just need to understand consumers and publishers. Technology can help.

The coronavirus is disrupting all aspects of our lives. Add one more: The symbiotic relationship between digital advertisers and news sources is suffering a major shock at a time when we desperately need trusted information.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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