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Popeyes ditches its goofy branding for a buttoned-up new look

29 May 2020

How Popeyes’ chicken sandwich, a Twitter feud, and a global expansion led to a new brand identity.

Popeyes might not have the brand recognition of Burger King or McDonald’s, but some would argue it has something even better: a killer sandwich. After starting the #ChickenSandwichWars last August with the launch of its chicken sandwich, the fast-food chain has been gaining in popularity and quietly overhauling its brand in the meantime.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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