How Popeyes’ chicken sandwich, a Twitter feud, and a global expansion led to a new brand identity.
Popeyes might not have the brand recognition of Burger King or McDonald’s, but some would argue it has something even better: a killer sandwich. After starting the #ChickenSandwichWars last August with the launch of its chicken sandwich, the fast-food chain has been gaining in popularity and quietly overhauling its brand in the meantime.
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