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Surprise marketing discovery! Most successful brands don’t actually keep customers happy

29 May 2020

Brands such as Crossfit, Netflix, and Tinder don’t keep you coming back with happiness.

The world’s stickiest brands take consumers not on a delightful, smooth experience, but on an emotionally volatile roller coaster. This is the finding of a new study in the Journal of Marketing from a triad of researchers in England, Portugal, and the United States.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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