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Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’

30 May 2020

Forget the Peloton Wife. This live show will feature athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy, and tennis star Monica Puig taking a spin.

Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house.


Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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