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Why this CEO says ‘staying nimble’ is key to the success of direct-to-consumer businesses

1 Jun 2020

The founder and CEO of Mack Weldon, a company specializing in essential products for men, predicts the most agile and customer-focused brands will have a fighting chance.

The last decade generated a new category of digital-first, direct-to-consumer businesses that upended how consumer goods were created, priced, marketed, and sold. My company, Mack Weldon, is one of them. Brands like ours have touched nearly every consumer category from cooking pans to mattresses (and yes, even men’s underwear).

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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