These Harvard Business School coauthors of a forthcoming case study on the Cuban Missile Crisis argue that current U.S. leaders are neglecting three essential tactics that enabled the Kennedy administration to avoid global annihilation nearly 60 years ago.
The COVID-19 pandemic and current unrest may seem unprecedented, yet this country has previously faced times of grave peril that have tested our leaders, front-line workers, and ordinary citizens. History offers important insights for navigating the high seas and strong winds of this global storm. Almost 60 years ago, in the early part of a tumultuous decade, the country held its collective breath during an existential two-week showdown between the United States and the Soviet Union.
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