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Aesop’s new perfume pays tribute to an unsung hero of modernism

8 Jun 2020

When intelligent design becomes aromatic inspiration.

Aesop’s design philosophy doesn’t exactly scream “look at me.” Its brown glass bottles are understated but have a weightiness that gives the user a sense of quality; its labels and ingredients pared down, functional, purposeful; a naturalist take on modernism that’s thoughtful and surprising.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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