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Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

16 Jun 2020

Combining the two marquee events would provide ad buyers with improved efficiencies in areas like cross-channel marketing, IAB says.

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This content was originally published by George P. Slefo. Original publishers retain all rights. It appears here for a limited time before automated archiving. By George P. Slefo

Covid-19 – Johns Hopkins University

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