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TV upfront spending expected to decline by 27 percent this year, according to eMarketer

17 Jun 2020

Research firm predicts about $14 billion in ad commitments for the 2020-2021 season, down from about $21 billion, due to the fallout from COVID-19.  


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This content was originally published by Jeanine Poggi. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Jeanine Poggi

Covid-19 – Johns Hopkins University

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