The COVID-19 pandemic has forced some brands to radically change their marketing plans for 2020 (see here for a continually updated blog detailing how brands are reacting to the new normal and here to see how agencies are dealing with the changing ad landscape). More recently, the Black Lives Matter protests that arose due to the recent killings of George Floyd, Breonna Taylor and Ahamud Arbery—and even more in the weeks since activists took the streets to march against racial injustice—have challenged brands and agencies in even more complicated and potentially troubling ways. The uproar, combined with the shockingly violent footage of the crackdowns on peaceful protesters, has forced many in the industry to confront whether their own personal and institutional biases, however unintentional or unconscious, may have contributed to a culture of systemic racism (see here for a regularly updated blog tracking brands' responses to racial injustice).
Over the past few years, Studio 30, Ad Age's custom content arm, has created and shared in-depth case studies and trend reports as premium content for Ad Age Insider subscribers (click here to access the Member Content page for the downloadable PDFs). With so much news occurring at such a breakneck pace, we've decided to launch a Studio 30 blog tracking how the brands and industry segments we've highlighted over the past year are faring during the time of coronavirus and social unrest.
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This content was originally published by Ad Age Studio 30. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Ad Age Studio 30