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The iPhone’s new Siri breaks all of Apple’s design rules—and it’s genius

22 Jun 2020

The new Siri makes IBM’s Watson look like a dunce.

Apple introduced Siri nine whole years ago now, firing the first shot in the voice assistant wars that would quickly be joined by Google and Amazon. Apple still controls a significant portion of the voice assistant market, if not a majority, but pretty much everyone agrees: Siri is a missed opportunity that doesn’t feel as smart or as necessary as competing products.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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