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The iPhone’s new Siri breaks all of Apple’s design rules—and it’s genius

22 Jun 2020

The new Siri makes IBM’s Watson look like a dunce.

Apple introduced Siri nine whole years ago now, firing the first shot in the voice assistant wars that would quickly be joined by Google and Amazon. Apple still controls a significant portion of the voice assistant market, if not a majority, but pretty much everyone agrees: Siri is a missed opportunity that doesn’t feel as smart or as necessary as competing products.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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