22 Jun 2020

Here are 4 ways brands can relearn their customers’ buying behaviors post-pandemic.

When the Great Recession hit the U.S. in 2009, companies across industries came to a harsh realization. Years of researching, maneuvering, marketing, and investing to create the perfect customer products and services suddenly fell flat. The economy dramatically shifted consumer habits, with many focused on reducing spending amid the uncertainty of the economy, and a loss of trust in many institutions. Brands found that—almost overnight—they no longer knew their former customers as well as they previously thought. Technically, they’d never met.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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