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A crisis communications guru reveals his tricks of the trade

23 Jun 2020

Edward Segal opens up about PR in the age of #MeToo, explains why CEOs shouldn’t emulate Trump, and offers some practical advice for Elon Musk.

In the murky world of corporate affairs, the public relations guru must be a jack-of-all-trades: a salesman, a spin doctor, and sometimes a fixer. Edward Segal, a 30-year veteran in crisis communications and journalism, has been all that and more. We recently brought him into the newsroom to brief our staff on how PR professionals maneuver to control bad press—and how savvy journalists can counter the dark arts of flackdom.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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