Breaking Business News | Breaking business news AM | Breaking Business News PM

Duke University researchers say every brain activity study you’ve ever read is wrong

25 Jun 2020

“This whole sub-branch of fMRI could go extinct if we don’t address this critical limitation.”

You know all those studies about brain activity? The ones that reveal thought patterns and feelings as a person performs a task? There’s a problem: The measurement they’re based on is inaccurate, according to a study out of Duke University that is rocking the field.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

Download brochure

Introduction brochure

What we do, case studies and profiles of some of our amazing team.