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Duke University researchers say every brain activity study you’ve ever read is wrong

25 Jun 2020

“This whole sub-branch of fMRI could go extinct if we don’t address this critical limitation.”

You know all those studies about brain activity? The ones that reveal thought patterns and feelings as a person performs a task? There’s a problem: The measurement they’re based on is inaccurate, according to a study out of Duke University that is rocking the field.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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