Christopher Sainsbury shares the demands Black gym owners have made amid the company’s initial silence on Black Lives Matter and founder Greg Glassman’s racist comments.
For well over a week after George Floyd’s death, CrossFit remained silent, even as mass protests swept the country and countless brands pledged solidarity with the Black community. When CrossFit founder Greg Glassman did eventually comment—on an internal Zoom call that was leaked to BuzzFeed News—he floated conspiracy theories, questioned the motives of protestors, and asked gym owners why he should mourn Floyd’s death. “We’re not mourning for George Floyd, I don’t think me or any of my staff are,” he claimed.
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