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Quibi before Quibi: The inside story of Jeffrey Katzenberg’s first dot-com failure

25 Jun 2020

The story of and its flameout two decades ago reveals how Hollywood has always wanted what the internet has.

When Jeffrey Katzenberg first announced Quibi, a mobile app that serves up “quick bites” of video made by A-list stars, it was hard not to recall the first time the former Disney honcho pitched a short-form digital video platform promising to transform the way we consume entertainment. Katzenberg, after all, had tried more or less this exact same idea 20 years earlier, in another frothy tech market where abundant capital superseded operational excellence.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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