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See the future of online shopping. It looks nothing like Amazon

25 Jun 2020

Diesel has created a virtual showroom that mimics the real thing in Milan. It offers a glimpse at a more immersive future of online shopping.

Shopping for clothes online can feel like a chore. You need to plow through row after row of outfits, filtering through categories, until you find something that catches your eye. But the Italian denim brand Diesel offers a tantalizing alternative: a digital showroom that takes online shopping to a new level, incorporating some of the best parts of physical retail.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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